Shopify is an ecommerce website builder. Its software allows users to bring their business ideas online, and run their own store with ease.
Better still, according to Tech.co’s extensive tests, Shopify is the top website builder available today. It scores highly in all the important categories: It’s easy to pick up, packed with useful sales and reporting features, and comes with a great customer support team.
Here’s our guide to the Shopify service. In it, we’ll explain how it works, what makes it such a useful option, and which pricing plan might be the best fit for you.
In this guide:
What is Shopify?
Shopify’s website builder functions like most online site builders: You sign up for an account, pick a website template, tweak it using a drag-and-drop editor, then pay a monthly fee to keep the website up and running.
However, as the name may suggest, Shopify stands out for its ecommerce functionality. Put simply, it’s a great way to build an online store.
Let’s take a closer look at Shopify’s features and merits:
Shopify is an ecommerce website builder – Shopify is a simple tool that lets you create a great looking online store from scratch. Websites that sell things need a lot of features you just won’t find on a news site or blog, and Shopify offers them all: These include a storefront, a range of product pages, a shopping cart, and digital transactions.
Shopify has a range of price plans – With three price plans, Shopify offers a tier to suit anyone, from hobbyists to those chasing multi-million-dollar revenues.
Shopify lets you create all sorts of ecommerce sites – Shopify’s Theme store offers over 100 professionally designed templates, which can help your site stand out from the pack.
Shopify is easy even for beginners – You don’t have to be a website expert to create your own online store: Shopify’s intuitive design means anyone can figure out how to get started.
Shopify lets you track inventory – You’ll want to know how much you’re selling through your online store, and Shopify’s detailed reporting features will keep you updated throughout the day.
Shopify is the best ecommerce website builder we’ve tested – Plenty of website builders offer ecommerce functions, but Shopify’s overall quality stands out.
Want to learn more about Shopify? Read our full review
How Does Shopify Work?
The fundamentals of using a website builder really aren’t very difficult to figure out. Our best advice? Read through this quick list, explaining the steps you’ll need to take. Then, just jump right in!
Creating an account – You can create an account within minutes, and browse through the online dashboard to find a list of subcategories that will help you manage your online store. This list includes Orders, Products, Customers, Analytics, Marketing, and Discounts.
It all ‘lives’ online – Shopify isn’t downloaded to your PC. Instead, you can login and access everything within a browser, making it easy to access from any device and impossible to accidentally delete.
Templates will get you started – No one wants to pore over every single line of code needed to create a website. Pick one of Shopify’s templates, and you can have a streamlined site that’s almost entirely ready to go.
Price tiers differentiate different needs – If you’re a small website, you’ll want Shopify Basic, but if you operate a larger business, there’s a plan for you, too.
Hosting costs are included – Build an online store with Shopify, and your service will include ecommerce hosting along with unlimited bandwidth.
Shopify keeps inventory for you – Within Shopify, you’ll be able to keep track of your sales, find out which traffic sources lead to the most sales, and work out which marketing campaigns result in the most sales – finally answering once and for all whether all those Facebook ads are really worth it!
You can create your own domain name – You can register a .com domain name through Shopify for an additional cost, or you can transfer one you already use for free.
Shopify offers abandoned cart recovery – Ever accidentally closed a browser window, only to lose all the items you had added to your online shopping cart? It’s a bigger problem than you might think, and Shopify’s software ensures every customer’s shopping cart stays full until they’re ready to check out.